Hong Kong’s Avenue of Stars reopens

Posted on 31 January 2019

Hong Kong’s Avenue of the Stars, was its most popular tourist attraction before it closed for rennovation in 2015. After years of revamping it officially reopened on 31 January 2019 as part of the Chinese New Year celebrations. The 457-meter waterfront avenue forms part of teh Tsim Sha Tsui promenade and offers spectacular views across Victoria Harbour from Kowloon.

Avenue of the Stars. Image credit: Getty images

The original promenade was opened in 1982 and then rebranded as the Avenue of Stars in 2004, with a cinematic concept similar to LA’s Hollywood Walk of Fame.

The redesign was headed up by landscape architect, James Corner in conjunction with the city’s Leisure and Cultural Services Department and New World Development and includes ‘more than a hundred newly designed celebrity handprints’ which are set within wooden handrails. Beneath the handprints are the stars’ biographies and selected movie clips can be viewed by scanning the QR codes with your smartphone.

 

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First day opening! #avenueofstars #hongkong

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The Hong Kong Film Awards Association statue and other statues along the walkway are decorated with water features and soft lighting. Visitors can interact with famous martial artist Bruce Lee’s statue using augmented reality technology, as well as that of former Hong Kong singer and actress Anita Mui’s statue.

According to the offical website for the Avenue of Stars, the refurbished site has an innovative and eco-friendly design and ‘features extend green spaces and enhanced leisure facilities’.

The avenue project is set to open in phases with a new K11 MUSEA museum/shopping centre planned as well as a hotel, residential and office buildings.

 

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尖沙咀星光大道經過多年翻新，終於在今日(1月31日)重開！除了新增5個巨星掌印，並將掌印改置在欄杆上外，亦加入數碼元素，讓遊客透過QR code，瀏覽展覽品簡介並觀看短片，更可透過AR擴增實境技術，與巨星們合照，農曆新年不妨與親友遊覽一番！ The revitalised Avenue of Stars has been opened today (31 January)! Apart from adding 5 Stars’ handprints and reloacating all handprints onto the railings, QR codes for exhibits’ description as well as related videos and AR technology are used to bring visitors a brand-new sightseeing experience. Let’s discover the new changes of Avenue of Stars with friends and family during Chinese New Year! #AvenueOfStars #handprints #HongKongTouristAttraction #HongKongStars #TsimShaTsui #星光大道 #掌印 #香港景點 #香港巨星 #尖沙咀 Photo Credit: 星光大道官方網站 Avenue of Stars Official Website

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Feature image: New World Development






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