Drift announce the launch of their latest HD720 action camera

Posted on 16 April 2012
Drift, the world’s most innovative action sports technology company is proud to announce the launch of the new Drift HD720, an entry level version of the feature rich Drift HD.
About Drift:
Drift is a wearable Point of View Camera product company offering consumers wide-angle recording capabilities to capture all their adventures and activities. Designed with smart real-life use features, it is highly recommended by the specialists in outdoor sports, motorsports, and snow sports. Drift captures the action from every individual’s point of view and offers easy ways to share and re-live the experience with friends and family.
Drift’s signature features such as the integrated LCD screen, wireless remote control and 300-degree rotating lens continue to be ever present in the HD720.
HD720 NEW FEATURES:
– The camera records in high definition video, shot in 720p @30 and 25fps.
– Capability to shoot 5MP still photos.
– Includes Drift’s proprietary mounting system, which utilizes the universal ¼ inch thread allowing  usage with all existing Drift mounts
“We understand and value the investment it takes to purchase a point of view camera,” said Drift co-founder, Robin Parker. “We are excited to expand our line and offer something for everyone from those interested in breaking in to the point of view camera market to professional videographers and extreme action sports enthusiasts.”
Drift cameras ensure that the user expeinces the best quality of product while at the same time simplifying the the process of capturing, editing & sharing those amazing moments. Whether you’re jamming down a hill in knee deep powder, riding a track on your mountain bike, surfing your local beach break or engaged in any other action sport, the Drift HD 720 has got you covered.
The Drift HD720 is now available through authorised Drift retailers worldwide and in South Africa for R2,250. For more information about Drift cameras in SA please visit
http://http://driftcameras.co.za/ or call 011 781 2700.
For more information about Drift Innovation, visit http://http://driftinnovation.com/






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