Boulders Beach and Jeffreys Bay among the top 20 most beautiful beaches in the world

Posted by Lisa Abdellah on 22 April 2023

An increase in searches by 220%+ for ‘where are the most beautiful beaches’ over the past year indicates many of us are planning our next holiday getaway.

A study by Cult Beauty analysed Instagram post data and the number of Google articles containing the word ‘beautiful’ for each beach to reveal the top 20 most beautiful beaches, from the most Instagrammed coastlines to the most written-about sandy beaches.

The study found that Jeffreys Bay, home to the best right-hand surf break in the world, and Boulders Beach, whose ancient granite boulders protect African penguins, ranked 14th and 19th, respectively.

African penguins on Boulders Beach in Simons Town, Cape Town. Photograph: Getty Images

According to the study, Venice Beach, California, is the most beautiful beach in the world, with the highest number of Instagram posts and over 5.4 million articles online containing the word beautiful. Its stretch of sand is lined with palm trees and an iconic boardwalk. The beauty of this beach is amplified by the stunning mountain views – get your bikini on, style your best boho waves and get set to mingle with California’s coolest residents.

white lighthouse near calm ocean at daytime

Venice Beach, California

Main Beach, Byron Bay, Australia comes second on the list and the one that features in the highest number of Google search results containing the word ‘beautiful’, 6.92 million to be exact. Main Beach in Byron Bay is a mecca of sand, sun and serenity.

El Nido in the Philippines comes in third place with 1.2 million Instagram posts and 3.9 million articles. For unspoiled beauty, nothing beats the jaw-droppingly beautiful beaches of El Nido. Those turquoise waters, powder white sand and lush green vegetation make for Insta-worthy shots.

Commenting on the study, a spokesperson from Cult Beauty said: ‘With worldwide travel back up and running, it seems many people are on the lookout for the perfect summer holiday destination, and we all want to post the perfect beach shot on our social media accounts. Our study reveals the most Insta-worthy destinations, so rest assured that you will be able to get the most beautiful snaps if you’re planning on going to one of these destinations.’

Check out the full list of the top 20 most beautiful beaches in the world below:

Ranking

Name of beach

Location

Number of Instagram posts

Number of Google articles containing the word ‘beautiful’

Total Score

1

Venice Beach

California, United States

4,300,000

5,410,000

89.08

2

Main Beach

Byron Bay, Australia

3,100,100

6,920,000

86.05

3

El Nido

Palawan, Philippines

1,200,000

3,950,000

42.48

4

Panama City Beach

Florida, United States

911,000

4,380,000

42.23

5

Bondi Beach

Sydney, Australia

1,800,000

2,230,000

37.02

6

Sunrise Beach

Koh Lipe, Thailand

126,000

3,180,000

24.43

7

Bandon

Oregon, United States

33,500

1,830,000

13.59

8

Long Beach

Phu Quoc, Vietnam

35,000

1,540,000

11.51

9

Los Roques

Venezuela

606,000

330,000

9.40

10

Hot Water Beach

Coromandel Peninsula, New Zealand

41,800

988,000

7.60

11

The Baths

Virgin Gorda, British Virgin Islands

1,000

1,040,000

7.50

12

Maya Bay

Ko Phi Phi, Thailand

420,000

342,000

7.33

13

Tulum

Mexico

452,000

276,000

7.22

14

Jeffreys Bay

South Africa

94,000

847,000

7.19

15

Unawatuna

Sri Lanka

224,000

619,000

7.05

16

Rarotonga

Cook Islands

50

959,000

6.91

17

Grace Bay

Providenciales, Turks and Caicos Islands

414

733,000

5.28

18

Crane Beach

Barbados

29,800

624,000

4.83

19

Boulders Beach

Cape Town

142,000

440,000

4.80

20

Whitehaven Beach

Queensland, Australia

215,000

322,000

4.80

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