Zeitz MOCAA launches world’s first museum Insta Map Posted on 9 July 2019 Tags:art museum, Cape Town, Insta Map, map, Zeitz MOCAA Zeitz Museum of Contemporary Art Africa has launched the world’s first museum Insta Map to help visitors navigate the seven floors and 60-plus galleries inside, which boasts the world’s largest collection of contemporary art from Africa. The museum’s philosophy is ‘to make art more accessible, digestible and enjoyable for everyone, irrespective of their background, art knowledge or income.’ Its Insta Map aims to make this dream a reality. On arriving at the museum, visitors can go directly onto the museum’s Instagram page, called @zeitzmocaa.map, or scan the QR code. The map will change constantly depending on what is on display. It gives visitors a quick overview of what is on display on the different floors, where the key artworks are and where museum facilities are located. The page also offers a two-hour Insta tour and a guide to ‘the most Instagrammable spots in the museum.’ View this post on Instagram To create a memorable museum experience that is inspiring, dynamic and user-friendly, we have paired up with advertising agency @mcsaatchiabel to create an innovative way for you to easily navigate our building. By utalising the powerful tool of social media, we have launched the world’s first museum Insta Map. A dynamic, constantly changing, immersive and inspirational map that guided you through the museum. Once you arrive at the museum, scan the QR code or go directly to the dedicated Instagram page @zeitzmocaa.map and start exploring! Video courtesy of @mcsaatchiabel. A post shared by Zeitz MOCAA (@zeitzmocaa) on Jul 1, 2019 at 8:39am PDT Feature image: Zeitz MOCAA Read more about the gems Getaway has found in the Silo District Read about and save the date for William Kentridge’s largest exhibition to ever take place on the continent, happening next month at Zeitz MOCAA. Related Posts Cape Town’s sustainability: Leading the way in environmental initiatives 1 June 2023 As National Environmental Month commences in South Africa, Cape Town stands proudly at the forefront... read more Kapama to host Safari Guide of the Year Awards 2023 1 June 2023 Kapama Private Game Reserve near Hoedspruit will host this year’s Safari Guide of the Year... read more Blood Lions relaunches for public viewing on YouTube 1 June 2023 Award-winning documentary feature film Blood Lions has been relaunched on YouTube for public viewing, creating... read more PREV ARTICLE NEXT ARTICLE
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